Schema markup, found at Schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced…
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Google’s switch to mobile first indexing: 5 tips for better rankings
Google is saying goodbye to desktop crawls and has switched to mobile-first indexing for every website from March 2021. This…
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Anchor Text: 5 Best Practices (with Examples)
How you use anchor text in your content can make a big difference to readers and search engines alike. As…
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An SEO Breakdown of Reputation as an E-A-T Factor
Is reputation a Google ranking factor? Google’s introduction of E-A-T (Expertise, Authoritativeness, Trustworthiness) – and subsequent changes made to the…
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Need More Website Visitors? Get Back to Basics
Whether you’re new to the block or a veteran marketer, you conceptually know that the first step in any successful…
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Google Search Console Insights is now available to all
Google has launched the Google Search Console Insights reports to all those with Search Console verified profiles. You can access…
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How to Submit a Sitemap to Google
There are a few important tasks you’ll need to complete if you want Google to crawl and rank your website.…
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Changes to Infrastructure May Trigger Indexing Drop
Google’s John Mueller answered a question about declining crawl rates after making large changes to the website’s infrastructure, in this…
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Best WordPress Themes For Your Industry
Your website should load quickly and present content for readers in a sensible way. The good news is there’s a…
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Page experience: a new Google ranking factor
UX matters, for real now Back in 2010, Google announced that it would take site speed into account while determining…
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